"Web design is a broad term used to encompass the way that content (usually hypertext or hypermedia) that are delivered to an end-user through the World Wide Web, using a Web browser or other Web-enabled software is displayed. The intent of web design is to create a website - a collection of online content including documents and applications that reside on a Web server/servers. The website may include text, images, sounds and other content, and may be interactive."
"Web design involves the structure of the website including the information architecture (navigation schemes and naming conventions), the layout or the pages (wire-frames or page schematics are created to show consistent placement of items including functional features), and the conceptual design with branding."
"All websites should begin with a clear strategy so that it is apparent what they are trying to achieve. The strategy then enables the design to fulfill defined goals."
"Purposing Web design is a complex, but essential ongoing activity. Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed, are extremely important."
"Web design is similar (in a very simplistic way) to traditional print publishing. Every website is an information display container, just as a book; and every Web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today's world."
"It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Setting a goal practices and measurable objectives should be identified to track the progress of the site and determine success. - Quoted from the Web Design Wiki"