Flagstaff Web Architects (AZ) was approached by L&S Safety Solutions (tirepressuremonitor.com) to revamp their outdated website, enhance its functionality, and develop an updated digital marketing approach. The objective was to create a website that could effectively promote their products through paid search and organic SEO, all while showcasing a contemporary design that could accommodate a large inventory of hundreds of items.

The site was built using the WooCommerce shopping cart extension with a number of additional extensions to help with SEO and marketing tactics.

Search Engine Optimization

L&S Safety Solutions had a unique SEO situation. The goal was to help them rank for major keywords and at the same time help rank for SKU numbers on specific parts. By setting up a large database of content and marketing the site with well laid out landing pages, L&S Safety Solutions now ranks on the first page of the SERPS for a large number of both.

High Ranking Keywords

• Tire Pressure Monitor System
• PressurePro Pulse
• Pulse TPMS Monitor
• PressurePro FX
• TPMS Packages
• iTPMS Bluetooth

PPC Marketing Campaign

Flagstaff Web Architects (AZ) set up a Google AdWords campaign delivering hundreds of monthly leads and inquiries to L&S Safety Solutions. Numerous landing pages were designed and tested to help improve the conversion rate and ROI on the campaigns.

In the end, the new landing pages and AdWords campaign together increased conversion rates by an amazing 34%.

Responsive Web Design

With the world moving closer and closer into a mobile-audience and buyers turning their phones and other mobile devices to search for parts online, the need for a streamlined user experience was critical for the future success of L&S Safety Solutions.