Flagstaff Web Architects (AZ) developed a responsive web design to provide an optimal viewing experience across all devices, including desktops, laptops, tablets, and smartphones. The design featured a clean and modern layout with a color scheme that complemented the business’s brand. The homepage included a prominent call-to-action (CTA) button to encourage visitors to schedule a car wash appointment.
The website was also optimized for fast loading speeds to improve the user experience. We used high-quality images and videos to showcase the business’s services, facilities, and staff. The website was easy to navigate with clear menus and headings, making it easy for visitors to find the information they needed.
Search Engine Optimization
Flagstaff Web Architects (AZ) implemented local SEO strategies to improve the website’s visibility in local search results. They optimized the website’s content with relevant keywords and phrases related to car washing services in Flagstaff. We also created a Google My Business profile for the business and ensured that the information was accurate and up-to-date.
We also worked on building local citations for the business by submitting the business’s information to local directories and websites. They also implemented a review management strategy to encourage customers to leave reviews on Google and other review platforms.
The End Result
The new website design and local SEO strategies had a significant impact on One Stop Car Wash’s online presence and business results. The website saw an increase in organic traffic from search engines, and the bounce rate decreased. The website’s average session duration also increased, indicating that visitors were spending more time on the website.
Overall, the new website design and local SEO strategies helped One Stop Car Wash improve its online presence, increase website traffic, and attract more customers to its car wash location.
One Stop: UPDATE
As part of their review management strategy, One Stop Car Wash actively monitored their online reputation on various review platforms, including Google. However, they faced a unique challenge when a customer’s vehicle broke down and blocked the entrance, which resulted in an influx of hundreds of negative reviews on their Google My Business profile.
A TikTok video went viral, which accused the business of being negligent and not taking quick action to resolve the issue, resulting in frustrated customers and negative reviews. As a result, One Stop Car Wash received hundreds of one-star reviews on Google, many of which were based on false accusations.
The business quickly realized that these negative reviews could severely impact their online reputation and business results. They reached out to a local web design agency to help them remove these reviews and mitigate the damage caused by the TikTok video.
Flagstaff Web Architects (AZ) began by contacting Google to report the fraudulent and fake reviews. They provided evidence to support the claims, including screenshots of the TikTok video and the review profiles of some of the reviewers. Flagstaff Web Architects (Arizona) also worked closely with One Stop Car Wash to draft and submit responses to some of the negative reviews, which aimed to address any legitimate concerns and correct any misinformation.
After several weeks of back-and-forth communication with Google, Flagstaff Web Architects (AZ) was successful in getting all of the fraudulent and fake reviews removed. Google also took measures to prevent future fraudulent reviews by improving their review verification process.
We continued to monitor the business’s online reputation, and they developed a strategy to encourage customers to leave positive reviews on Google and other platforms to offset the impact of the negative reviews. We also worked with One Stop Car Wash to implement measures to ensure that their business practices were customer-centric and responsive, which helped to address the concerns raised in the TikTok video.
Overall, Flagstaff Web Architects (AZ)’s efforts to contact Google and remove the fake reviews, coupled with our review management strategy, helped One Stop Car Wash recover from the damaging effects of the TikTok video. The business was able to maintain its positive reputation and continue to attract new customers to its car wash location.
