Below are some tips on how to improve usability for the end user and make certain the website functions at its optimal performance.
Database Search
Content is the creme of the crop when it comes to websites these days. If you have a large amount of content, say thousands of articles that you have stockpiled and an end user needs to find one single article from that pile, you have to provide a feasible means to enable them to do that without a hassle. Add a search through your database to enable the individual to find what they are looking for easily and efficiently.
CSS and Typography
If you have large blocks of text, space out the lines accordingly with CSS. The longer a single line of text is, the greater the full line height should be. Make certain to use CSS to change the font sizes where needed to allow the end user to read your content easily.
Site Optimization
Ensure that the landing page of your site loads quickly. Most visitors will leave a website if it does not load within 8 seconds, so make certain the most relevant information on the page is delivered as quickly as your hosting service will allow.
With the above items checked off you should also make sure to check each link on your site before putting it online. Nothing is more detrimental to your professional image than having broken links spread throughout your website.