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Prescott Web Design - Know Your Audience

Know Your Audience



When designing the layout of your site try and take into account the characteristics of your audience. Are they looking for trends or are they just looking for information offered with out all the icing on the cake?

Age Level

Try and determine the age level of your visitors. A follower of gardening may linger on a site for a time, but a professional may turn it's nose at the very same site. In contrast, a child working on a school project may gather a small amount of information from an astronomy site filled with abstracts and mathematical information while a well educated university graduate may spend hours daily viewing all of the information the site has to offer.


If a very irritated customer comes to your site and searches for a solution... you will want to make sure you offer what the end user is looking for right up front and personal. This will cause the end user to find the solution to his or her problems and in turn envelope trust in you and your answers

Jonathan VanWormer

Web Designer - Managing Director

Jon is a web designer in Prescott Arizona. He started with web design at the age of 17 where he created "Only the Best Apps" - a website where he would test and choose "Only the Best" software from around the internet. It was all hand coded with Homesite - at that time the best (in his humble opinion) HTML editor around. He believes in local economy, open source technology, and helps bring the best the internet has to offer.

Categories: Web Insights, Prescott Web Design
Posted On: Saturday, 03 September 2011
Tagged In: Web Design, Website Development

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In 2006 our founder and lead developer formed Flagstaff Web Architects to be one of the most innovative web design & development agencies in the area.

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