Must Have Website Features
CONTACT INFO & VISITOR UNDERSTANDING
The following is a quick run-down of features every website should have within. These will help keep up the end user visits and keep the sales coming your way instead of your competitor.
Understand the Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send an email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
Focus on More Then Keywords
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus, if you happen to sell more than one product or service, provide all necessary information about this, maybe by keeping the information on a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with a mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also, have your email forwarded to another email address if you do not check your website mailbox often. When customers want to buy online provide enough options like credit card, PayPal or other online payment services.
Digital Marketer - Managing Director
Jon is a web designer in Flagstaff Arizona. He started with web design at the age of 17 where he created "Only the Best Apps" - a website where he would test and choose "Only the Best" software from around the internet. It was all hand coded with Homesite - at that time the best (in his humble opinion) HTML editor around. He believes in local economy, open source technology, and helps bring the best the internet has to offer.
Categories: Web Insights, Flagstaff Web Design Posted On: Saturday, 17 September 2011 Tagged In: Search Engine Optimization, Digital Marketing